Toufic Kreidieh
Toufic Kreidieh, founding partner and CEO of the Brands for Less (BFL) Group, believes that the true value of university lies in the relationships you build. For him, being a social butterfly and connecting with others is just as important as academic performance. He was among the first to offer scholarships to “C” students whom he felt were street-smart but overlooked, recognizing that potential isn’t always reflected in grades. While social media might promise easy success without a degree, Kreidieh emphasizes that university provides essential tools like time management and focus, helping you plan and achieve your goals. He advocates against labeling people, especially young individuals, as failures, as it can be deeply damaging. Despite his concerns about Beirut’s current struggles, he remains hopeful and confident that the city, which he believes deserves a vibrant future, will rise again.
Episode originally scheduled for release in October 2024. Published on February 26, 2025.
